GoFigure® scoops top consumer award
Multi-award winning OptiBiotix Health Plc (‘OptiBiotix’) is celebrating after its innovative science-backed GoFigure® range took home gold at the Grocer New Product Awards 2019, receiving top honours in the Breakfast category.
The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector. Following a multiple-stage judging process, the winning products were revealed at a ceremony on October 4 at the Grosvenor Square Marriott, London. The winning product, GoFigure Museli Matcha Tea & Pistachio, was praised by the judges for its great taste, effective combination of on-trend ingredients and convenient single-serving format. The panel also noted the product’s forward-thinking sustainability credentials, containing no plastic within its packaging.
Stephen O’Hara, CEO of Optibiotix, commented: “Having GoFigure commended on one of the biggest stages in the industry is an outstanding achievement. The Grocer New Product Awards celebrate the cutting edge of innovation in FMCG retail.
“Our products are supported by research from leading experts and human studies which provide independent evidence of the product’s safety and effectiveness. This has lead to them winning a number of high-profile international awards over recent months, which reflects the growing public demand for weight management products that work exactly as they claim and provide sustainable weight loss.”
The GoFigure range of mueslis are manufactured by John Morley Foods and have been formulated to create a heightened feeling of fullness, enabling consumers to control mid-morning cravings.
The range incorporates award-winning SlimBiome® technology, which enables users to manage weight by reducing hunger and cravings for sweet and savoury foods. SlimBiome contains non-digestible prebiotic fibres which increase microbial diversity within the gut microbiome, shown to help people lose weight more quickly and most importantly sustain this weight loss. The inclusion of high dietary fibres and prebiotics also helps to promote and support a healthy gut.
To find out more about the award-winning GoFigure range of science-backed dieting products, optibiotix.online