7th February|Blogs, News

Mikkel Hvid-Hansen appointed European Sales Director of ProBiotix Health

OptiBiotix is delighted to welcome Mikkel Hvid-Hansen to the business in his new role as European Sales Director of its probiotics division ProBiotix Health Plc (‘ProBiotix’).

Harnessing over 22 years of experience in the probiotics industry, Mikkel has in-depth knowledge of the nutraceuticals market across Europe. His hands-on experience of finished products and technical understanding of science-led food supplements will be invaluable as ProBiotix continues to expand the geographic reach of its contemporary health product solutions.

In the role, Mikkel will be responsible for developing relationships with new customers across Europe, maintaining the company’s fantastic relationship with established customers as well as identifying new market applications.

Stephen Prescott, CEO of ProBiotix, commented: “We are delighted to welcome Mikkel to the ProBiotix team. His wealth of experience across some of the biggest names in the industry stands him in great stead as we continue to develop the business.

“We remain at the forefront of science-led probiotic technology and Mikkel is a great fit for the business. He is a known and respected figure in the industry, and we anticipate that his input and expertise will boost the revenue growth of LPLDL® in food, supplements and pharmaceutical applications across the European market. Mikkel joins ProBiotix at an exciting stage of its development and, with his support, we expect the business to continue its upward trajectory of strong growth in the years to come.”