OptiBiotix to launch WellBiome® reformulation at SupplySide West 2022
Pioneering life sciences company OptiBiotix Health Plc (‘OptiBiotix’), has announced that it will launch its newly reformulated prebiotic and trace mineral blend, WellBiome®, at this year’s SupplySide West in Las Vegas, NV.
The global market leader in microbiome modulation solutions will exhibit at the trade event, which is one of the largest events for health and nutrition industry professionals in North America, between 2nd and 3rd November.
The company will showcase several new application concepts for WellBiome®, alongside its award-winning prebiotic SlimBiome®, dietary fibre blend LeanBiome®, patented probiotic strain LPLDL®, and cholesterol and blood pressure reducing supplement range, CholBiome®, at its booth (7453) in Mandalay Bay’s Expo Hall.
René Kamminga, CEO of OptiBiotix Ltd, who will attend the event, commented: “SupplySide West, co-located with Food Ingredients North America is the perfect platform to launch WellBiome into the US market. With some of the fastest growing functional food and beverage manufacturers attending, our patented portfolio of science-backed innovations enables brands to tap into the huge potential of our natural ingredients for their next application.
“Beneficial for healthy ageing and wellbeing applications, WellBiome features a synergistic combination of inulin and our newly launched xylo-oligosaccharide (OptiXOS) prebiotic fibre, alongside the trace mineral magnesium. It supports gut health by stimulating the growth of beneficial bacteria and aiding short-chain fatty acid (SFCA) production to promote gut barrier integrity. By enriching Bifidobacterium and SCFA, WellBiome enhances magnesium bioavailability, further supporting heart, cognitive and bone health, as well as energy levels.”
The reformulated ingredient has also been entered into the Ingredient Idol competition, which is hosted on the show floor at SupplySide West. Taking place on Thursday 3rd November, the competition encourages companies to pitch their ingredients that are based on science, innovation and market potential to a panel of judges and audience members who will together decide on both an overall and a ‘People’s Choice’ winner.
Kamminga will be joined by members of the OptiBiotix team – including Stephen O’Hara, CEO of OptiBiotix Health Plc and VP of Science, Dr. Sofia Kolida, Research & Development Director and Zac Sniderman, Director of Business Development for North America – to pitch WellBiome and the unique science that underpins its formulation.
“The GRAS and NDI approved ingredient OptiXOS, which is one of the prebiotic fibres that feature in WellBiome, is backed by multiple peer-reviewed journals to support its effect on gastrointestinal health,” Kamminga continues. “For food, beverage and supplement brands that are looking for an ingredient that delivers sound science to back up its health claims, WellBiome may be the answer to their formulation challenges. Visit us at booth 7453, near the entrance of the Expo Hall, to explore the possibilities of incorporating our award-winning functional fibres and probiotics in your next application!”
To find out more about OptiBiotix and its functional ingredients, visit booth 7453 at SupplySide West. Or visit the website: optibiotix.com.