OptiBiotix launches new OptiBiome® website for Colombia, Guatemala and Dominican Republic in collaboration with CTC Group
Leading life sciences company, OptiBiotix Health PLC (‘OptiBiotix’) has announced the launch of a new website to support its science-backed weight management ingredient OptiBiome® in Colombia, Guatemala and the Dominican Republic. The website was developed in partnership with CTC Group, a distributor of OptiBiotix products.
After the successful launch of SlimBiome.ph and SlimBiome.ph/id for customers in the Philippines and Indonesia earlier this year, the OptiBiome.co website is part of the same turnkey solution and was created to promote the award-winning ingredient in Colombia, Guatemala and the Dominican Republic. For CTC Group, it also serves as a digital marketing tool to reach potential Spanish-speaking customers who are looking for a natural and science-backed product that offers effective and sustainable weight management, while promoting gut health.
Dr. Frederic Narbel, Managing Director of the Prebiotic Division at OptiBiotix, commented: “According to the latest data from the Global Nutrition Report, malnutrition, diabetes, obesity and overweight are all issues that have worsened in Colombia, Guatemala and the Dominican Republic between 2000 and 2016.
“The research conducted revealed that in Colombia 26.6% of women and 17.6% of men were classified as obese in 2016. This is an approximate increase of 7% in obesity for both men and women. In the Dominican Republic, obesity climbed more than 10% on average in both females (34.1%) and males (21%). Guatemala fared similar with obesity levels rising between 7% for men (15.1%) and 9% for women (26.4%).
“Although these results are worrying, by working with our valued partner, CTC Group, we can begin to change consumer mindset and help them adopt healthier lifestyles with the support of OptiBiome.”
Suitable for a wide range of applications, including snack bars, shakes, meal replacements and dairy products, OptiBiome incorporates a blend of non-digestible prebiotics, a trace mineral and dietary fibres to help consumers reach their weight loss goals. In addition, the innovative product was found to reduce cravings for savoury and sweet foods after demonstrating its efficacy in several clinical studies, resulting in significant weight loss and a reduction in waist circumference, when taken as part of a healthy balanced diet.
Dr. Lars O. Wiemann, Chief Scientific Officer at CTC International, added: “Overweight and obesity are among the top global health issues that significantly increase risks such as diabetes type II and cardiovascular disease. CTC continues to actively support the food industry by developing healthier products and is excited to collaborate with OptiBiotix in bringing to Colombia, Dominican Republic, and Guatemala, the unique and patented OptiBiome. We are very happy to present the award-winning product in these countries, which is backed by strong scientific principles and has shown its weight management effectiveness in human intervention studies.”
With a major focus on natural, functional and scientific ingredients for the food industry, CTC Group has been collaborating with OptiBiotix for the past two years to meet the demands of the South American weight management market. This is the third website project they have worked on with the life sciences company.
Andrés Cárdenas De Greiff, Country Manager at CTC Colombia: “The arrival of OptiBiome to our region is very positive. The science behind this product has been the key to its success worldwide and is completely in line with our strategy of offering healthy products. We are very happy to offer this innovation to our customers.”
To view the new website, please visit https://optibiome.co/.