OptiBiotix signs exclusive sales and distribution agreement with leading Saudi pharma chain, Nahdi Medical Co
OptiBiotix Health plc (‘OptiBiotix’), a leading developer of compounds tackling obesity, cardiovascular disease, and diabetes, has signed an exclusive supply agreement with Saudi Arabian pharmacy chain Nahdi Medical Co. (‘Nahdi’).
Obesity is of urgent concern in the Kingdom of Saudi Arabia (‘KSA’) and is seen as one of the key health challenges for Saudis, resulting in wider implications to the economy. A recent survey conducted by the World Obesity Federation revealed that almost 50% of the people in the KSA are overweight or living with obesity1.
To help tackle the obesity epidemic, the company’s GoFigure® and SlimBiome® Medical weight management products will be available in the KSA from early 2022 through the new agreement with Nahdi.
Nahdi owns the largest pharmacy network in the KSA with over 1,100 pharmacy outlets countrywide. Its online platform, Nahdi Online, is one of the leading e-commerce pharmacy players across the six countries of the Gulf Cooperation Council (GCC).
René Kamminga, CEO of OptiBiotix Ltd, a subsidiary of OptiBiotix Health plc, commented: “We are delighted that Nahdi selected our science-backed differentiated range of products as the primary choice to offer its consumers to help address the rising rates of obesity seen across the KSA. This is the third agreement with a large partner in as many weeks, each with similar revenue potential. We believe this will make a significant contribution to the company’s growing revenue in the region.
“Our ranges of weight management products have been specifically formulated to support consumers aiming to reduce their weight, help them stick to a change in diet, and improve their gut microbiome at the same time.”
The in-store launch for the OptiBiotix range of products is planned for the first half of 2022 and will progressively expand into Nahdi’s pharmacy network.
Leading the project, Tom O’Hara, Business Development Manager at OptiBiotix, said: “The initial launch will include seven products from the GoFigure® and SlimBiome® Medical range of weight management products. The range will also feature our multi-award-winning weight management ingredient SlimBiome®, which includes meal replacement shakes, bars, and sachet options. It has been a pleasure working with Nahdi to support consumers in the KSA and we are looking forward to adding further products to the range soon.”